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Web Survey Bibliography

Title Data Use: How not to write a survey in the 21st century
Source Quirk's Marketing Research Review, March 2011, pp. 22
Year 2011
Access date 18.04.2011
Abstract

Technology has advanced exponentially in the past three decades but our questionnaire-writing skills have not, the author argues. He cites three problems that must be avoided: missing data, collinearity and direct questions.

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Year of publication2011
Bibliographic typeJournal article
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Web survey bibliography - 2011 (358)

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